Canva, Creatopy & Figma
I have been a Canva-first and preferred designer for eight years, leveraging the platform to create dynamic design content, format copy messaging templates, generate AI-driven graphics, and produce videos for mid-size to corporate teams.
In corporate environments, I also have experience with Canva’s competitor, Creatopy. While Creatopy provides a more complex design environment, it offers distinct advantages in shared document layouts and brand template management for corporate teams.
For UX/UI, I have oversight experience in wireframe development using Figma, facilitating collaborative interface design before full technology tool implementation.
Analytic Systems & Content Scheduling
I have extensive knowledge of backend analytics systems spanning 15 years, along with expertise in data visualization tools for dashboard development and report creation:
Google Analytics, Tableau Analytics, Power BI Analytics, Built-In Web Analytics (Squarespace, Wordpress, Hubspot Analytics (+ Content Scheduling), Shopify, Heroku Analytics, MixPanel Analytics, Bug Snag Analytics, Stripe Analytics, Amazon Web Services (AWS) Analytics, Vista Social Analytics (+ Content Scheduling), Sprout Social Analytics (+ Content Scheduling), Instagram Analytics (+ Content Scheduling), Facebook Business Analytics (+ Content Scheduling), LinkedIn Analytics.
From this experience, I bring a strategic, data-driven perspective to creative implementation, identifying actionable and repeatable patterns that align with the long-term goals of projects, campaigns, and target audiences.
Google Workspace, Microsoft Teams, Zoom
I have primarily utilized Google Workspace for the past eight years, leveraging its productivity, cloud computing, video scheduling, software, collaboration tools, and products for team communications. It has become a central platform for my daily email correspondence, client interactions, and document sharing.
While my primary tools for video meetings are Google Meet and Zoom, I have also used Microsoft Teams occasionally with clients.
SharePoint
I have primarily leveraged SharePoint over the past five years with corporate and mid-size clients (50–150 employees), particularly for large-scale historical document storage. While I use SharePoint sparingly, I can easily adapt to it based on client needs, given its role as a robust content management tool.
Qualtrics, Typeform, Google Forms, Survey Monkey & In-Platform Surveys
In my market research experience, I have developed in-depth quantitative research field studies using both custom-developed and commercially available survey platforms, including Qualtrics, Typeform, Google Forms, and SurveyMonkey.
With corporate clients, I have most frequently used Qualtrics, while Typeform, Google Forms, and SurveyMonkey have been utilized across both corporate and mid-size organizations.
I have frequently built in-platform surveys within HubSpot (CRM) and social media platforms such as Facebook and Instagram.
Atlassian (Jira), Asana
I have extensive daily experience with Atlassian’s project management tool, Jira, spanning eight years. I have leveraged a Scrum model for project execution, ensuring accountability among team members and effectively balancing tasks across the overall team workload.
In my experience, documenting daily actions within a Scrum framework enhances team accountability, fosters independence, and increases transparency in project management.
I have also applied similar methodologies using project management tools such as Asana and within SharePoint.
Hubspot, MailChimp, Squarespace
I have implemented and strategically leveraged HubSpot for the past eight years as a Customer Relationship Management (CRM) tool, utilizing it for marketing strategy, customer experience management, analytics tracking across marketing channels, scheduling, quote development, content scheduling, automation, data management, and segment building.
I have used MailChimp and Squarespace as inbound marketing strategy tools for both mid-size and corporate organizations.