Creative. Writer. Entrepreneur.
M.B.A, Kelley School of Business, Marketing, Indiana University. B.A., Psychology, Purdue University.
Jasmine is a strategic marketing & growth leader with 15+ years of experience driving revenue growth, audience engagement, and brand transformation across arts, nonprofit, corporate, and cultural sectors. She has proven expertise in building go-to-market strategies, optimizing P&L performance, ROI optimization, narrative development, leading cross-functional teams, and leveraging data-driven insights to scale marketing impact.
She is the co-founder and Marketing Director of Monicat Data “The Business Behind Creativity” based in St. Paul, MN. A women-owned and led agency helping mid-size to corporate enterprises grow through our audience-winning marketing services.
Jasmine has additionally contributed to her community as a speaker curator for TEDxMinneapolis, a previous board member of GiveMN, has taught as an adjunct professor at the Minneapolis College of Art and Design, and member of Delta Sigma Theta Sorority, Inc. She is an active Board Member of the Minneapolis Parks Foundation, currently serving as Chair of the Board of Directors.
Jasmine is a cat mom to a 4-year-old Sphynx cat named DeDe, a lover of all things outdoors, and enjoys exploring art & writing stories in her spare time.
As the writer and survivor of Blood & Rubies: A Perspective on PTSD—Jasmine, a purpose-driven writer, uses her writing to illuminate the human experience. Through "Blood & Rubies," she gives voice to the silent struggles of PTSD, aiming to validate and humanize its impact. With a desire to expand her narrative horizons, she aspires to craft and collaborate on future writing projects, screenplays, and stories that continue to shed light on the human condition.